Everything that Dig Worldwide does is based on asking the right questions of both our clients and our sources. This ensures effort is focused on what matters rather than peripheral activity; providing you with robust and validated intelligence insights.

What is back to basics? When gathering primary intelligence, we utilise our Source Enrichment Process along with traditional methods; spending our time engaging with high numbers of relevant and informed sources rather than scanning the secondary domain, data mining or interviewing only a handful of people.

If you need to know your competitors next moves, we are here to help.

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Our perspectives on Competitive Intelligence

A truly random game of rock-paper-scissors would result in a statistical tie with each player winning, tying and losing one-third of the time.

However, people and businesses are not truly random and thus can be observed and analysed.

Dig Worldwide excels at company observation and competitive intelligence collection. In turn, supporting strategy development as well as tactical planning.

We believe hard work, tenacity and lateral thinking can ethically uncover the majority of our clients needs.

Our Value Proposition

Primary Intelligence Experts

Decision Relevant

Decision Relevant

Everything we do is based on asking the right questions of both our clients and potential sources of intelligence. This ensures that our efforts are focused and not spent on peripheral activity.

Source Enrichment

Source Enrichment™

Using our unique and bespoke Source Enrichment Tool, Dig Worldwide has the ability to garner substantially more sources than traditional means in a targeted way.

Cost Conscious

Cost Conscious

We make your budget go further with clearly directed and high levels of primary research productivity.



Reliability is at the core of who we are, providing a flexible yet consistent service. We deliver results in a thought provoking way which is housed in a management ready format.

Our Portfolio of Services

How we can support you

Please move your cursor over the tiles to read a quick summary of each service


Single intelligence need, often required quickly.
Usually takes place over 1-2 days


Current (tactical) and future (strategic) profle of your competitors activities
Usually spanning 4-8 weeks.


Evolution of the competitor marketplace with "living" Key Competitive Questions
Usually spanning 12-24 months


Intelligence gathering all in one place
Usually takes place over 3-5 days
Game Storming

Game Storming

Methodologies to role-play your competition incorporating real time intelligence
Usually takes place over ½-1½ days

Our Statement of Integrity

Always Legal, Always Ethical

Dig Worldwide will never conduct research in such a manner that is unethical or illegal and is defined in our five immutable rules of gathering intelligence:

  1. Accurately disclose all relevant information, including our identity but not our clients'
  2. Do not lie, misrepresent or provide misinformation
  3. Will not deliberately press someone for information if it may jeopardise that person's job or reputation
  4. Dig Worldwide sources will be described however never disclosed
  5. If ever in doubt, we will cease to pursue that specific line of information gathering; there is always another source that can be engaged


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Contact details

To find out your competitor's next move

Dig Worldwide Limited
Innovation House
Discovery Park
CT13 9FF

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Dig Worldwide