Who Is Dig Worldwide? The Primary Intelligence Company

Dig Worldwide is a specialist agency, providing back to basics primary competitive intelligence in a legal and ethical manner.  We are based near London but work globally.

Everything that Dig Worldwide does is based on asking the right questions of both our clients and our sources.  This ensures effort is focused on what matters rather than peripheral activity; providing you with robust and validated intelligence insights.

What is back to basics? When gathering primary intelligence, we utilise our Source Enrichment Process along with traditional methods; spending our time engaging with high numbers of relevant and informed sources rather than scanning the secondary domain, data mining or interviewing only a handful of people.

If you need to know your competitors next moves, we are here to help.

Our Perspectives On Competitive Intelligence The Rock, Scissor, Paper Analogy

A truly random game of rock-paper-scissors would result in a statistical tie with each player winning, tying and losing one-third of the time.

However, people and businesses are not truly random and thus can be observed and analysed.

Dig Worldwide excels at company observation and competitive intelligence collection.  In turn, supporting strategy development as well as tactical planning.

We believe hard work, tenacity and lateral thinking can ethically uncover the majority of our clients needs.

Our Value Proposition Primary Intelligence Experts

Decision Relevant

Everything we do is based on asking the right questions of both our clients and potential sources of intelligence.  This ensures that our efforts are focused and not spent on peripheral activity.

Engaging with the right sources

Using our unique and bespoke Source Enrichment Tool, Dig Worldwide has the ability to garner substantially more sources than traditional means in a targeted way.

Cost Conscious

We make your budget go further with clearly directed and high levels of primary research productivity.

Reliable and results focused

Reliability is at the core of who we are, providing a flexible yet consistent service.  We deliver results in a thought provoking way which is housed in a management ready format.

Our Portfolio Of Services How We Can Support You


Single intelligence need, often required quickly.

Usually takes place over
1-2 days


Current (tactical) & future (strategic) profile of your competitors activities.

Usually spans
4 - 8 weeks


Evolution of the competitor marketplace with "living" Key Competitive Questions.

Usually spans
12 - 24 months


Intelligence gathering all in one place.

Usually takes place over
3 - 5 days

Game Storming

Methodologies to role-play your competition incorporating real time intelligence helping your organisation to determine what to do next.

Usually takes place over
½ - 1½ days

Statement Of Integrity Always Legal, Always Ethical

Dig Worldwide will never conduct research in such a manner that is unethical or illegal and is defined in our five immutable rules of gathering intelligence:

  1. Accurately disclose all relevant information, including our identity but not our clients’
  2. Do not lie, misrepresent or provide misinformation
  3. Will not deliberately press someone for information if it may jeopardise that person's job or reputation
  4. Dig Worldwide sources will be described however never disclosed
  5. If ever in doubt, we will cease to pursue that specific line of information gathering; there is always another source that can be engaged